Launched by the design house of New Brand. The fragrance is built on three main accords: dark accord, sensual accord and light accord. The dark accord includes poisonous flower Belladonna and incense, which evolve into the sensual and opulent wave of honey drops, saffron and apricot. A floral veil of Sambac jasmine and tiger orchid embody light and beauty.

Launched by the design house of New Brand. Fragrance Ego Silver opens with sparkling notes of bergamot, coriander and basil, the middle motes bring in cardamom, ginger and neroli, while the base notes create a very masculine trace of cedar, ambergris and tobacco.